With high-quality, full-screen ads on TV, CTV offers an immersive experience that captures audience attention more effectively than smaller screens.
Brands can re-engage users who viewed CTV ads, targeting them with complementary messaging on other devices.
CTV lets advertisers target specific audiences based on demographics, interests, and viewing behaviors, ensuring ads reach the right viewers.
Unlike traditional TV, CTV advertising offers immediate feedback on performance, allowing for adjustments and optimization in real-time.
Track how ads viewed on CTV devices influence user behavior on mobile, such as app installations, website visits,or in-app purchases.
$
27
billion
is projected to be spent on CTV advertising by 2025
36
%
of users are more likely to make a purchase after seeing ads both on CTV and mobile
81
%
of users exposed to CTV ads say these ads influence their app download decisions
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